…that is the question! Whether ’tis nobler to suffer the slings and arrows of outmoded communication, or to leap into the sea of social media and – by participating – perhaps discover something of value? I decided to leap and I’ll tell you why.
As I work with nonprofit and government organizations to help them connect with the people who matter to them, we inevitably face this question: What to make of blogging, Twitter and the wild proliferation of social media? And how do they relate to our web site, email and “offline” communication strategies? Continue reading